Photograph by Petr Kratochvil
How to create an irresistible headline on which your readers must take action.
Free online advertising is one of the best ways to get yourself a list of loyal followers. Having high quality website traffic and visitors allows you to create a foundation for a successful email marketing campaign with a targeted, responsive opt-in list.
Like a newspaper in a news-stand, your subject line, or headline may be the only opportunity you have..
Your opt-in subscriber list allows you to send marketing materials to subscribers with their permission to their email address. Not all of your subscribers will read everything you send and its part of your email marketing strategy to make sure as many people as possible will open and read your ezine.
You are just wasting your time if you write a fantastic article in your email and nobody reads it. You want them to open it, read it and have them interested enough to follow the links in your emails to your website and any products you are promoting. There is a very easy way to change the percentage of people who open your email to a much higher number.
One of the simplest and easiest ways you can tempt your subscriber is by providing a well written subject line. An intriguing subject line can tempt a larger percentage of people to open your email. Like a newspaper in a news-stand, your subject line, or headline may be the only opportunity you have to make people open and read your email.
Your subject must not be too long. Around twenty words is all you have to adequately convey the content of your ezine article while creating enough interest to make your subscriber open it to read immediately. At the same time, you must get their interest and there are several ways to do this. Expert copywriters make a fortune with this skill.
A good subject must startle, scare, create curiosity or a “me too” reaction in your reader. You need them to take immediate notice in order to open your email. They are only going to spend a couple of seconds glancing at the subject of your email before their attention flicks to the next one in their inbox. Therefore, how you word your subject is vital if you want to grab and hold their attention.
You can promise to teach them tips or tricks on certain topics. The keywords and phrases here are “How to”, “tips”, “guides”, and “methods”.
Questions directed at your subscriber regarding their problems are also good. For example for car owners “Would you like to know how to permanently reduce your fuel bill by 25% ?” In using a question, you must hint that the answer lies within your email and then your article must answer the question you have posed. Stay focused and targeted to your niche market, because they are signed into your opt-in list for help with that topic.
You need to reach out to your recipients emotional response in order to get a reaction. When they read your question, they can say, yes, and open the email, or no and trash it, so make sure it’s one that will appeal to most. When you ask the right question, they have already opened the door to you because they are seeking the answer when they open your email.
Statements can also work to command your subscriber. A statement such as “Act today to save $50″ or “Double your earnings this year” will get interest from your subscribers as well as lead into your products or services.
Breaking news can help you and intrigue your subscriber. Keywords such as “Completely new”,”just released”, “Announcing the simple solution to halving your electricity costs this year” would all be examples of the breaking news method. Each create curiosity in your reader to want to know the answer, which you have in your email or with your products and services.
Remember the purpose of an attention grabbing subject in your email marketing campaign is to get your reader to open and read your email. Your email must contain quality content for your subscribers to continue to open and read them. Its all part of your email marketing strategy.
Lastly, use a good quality email marketing service such as AWeber or GetResponse to manage your email marketing campaigns and subscriber lists. Once your list grows, you will need it.
 |
To learn how to write attention grabbing headlines that your readers are compelled to take action on, secure your copy of Copywriting Secrets today.
|
Rebecca Habel
Rebecca’s Resource
http://rebeccasresource.com
