The dynamics are simple, you choose a time period to publish your ezine, daily, twice a week, or once a week for your email marketing campaign.

Your ezine is sent to your subscribers; people who have asked to receive information from you, usually via an opt in form on a website. The simplest way to publish your ezine is with an automated process and you will find many auto-responder software companies on the Internet who can send your emails out for you at pre-determined times.

The benefits of publishing an ezine and creating an email marketing campaign are many.

• From an environmental point of view, you are saving trees by not printing out thousands of copies on paper.
• It is quick, easy and inexpensive to reach hundreds, or thousands of subscribers in a very short amount of time.
• You don’t need any expensive office, or software or speciality items to publish an ezine.
• You can write it when it suits you, according to the schedule you have set.
• You can position yourself as an expert in your chosen field.
• You have the opportunity to really advertise your website for free by referring your subscribers to new products or services you do have on your site.
• You don’t need to have your own printing equipment, or hire a printer to run off each issue of your ezine.
• You’re unlikely to have to hire staff to run your own newsletter publication.
• You can make a lot of money and save a lot more.

All you need to start your own ezine, is an auto-responder such as GetResponse.com which takes care of the opt in list and the scheduling of the mail out for your email marketing campaigns. All you need to do is create the copy and there are many ways to find copy on the Internet for a small or even no price.

Every subscriber on your mailing list is also a potential customer for any products you do have, especially if they have purchased from you before.

If you don’t have your own product, that you’ve created for sale, then publishing your own ezine can be a profitable option as you are able to sell space in a successful ezine, much in the way regular magazines sell ad space. And most of all, you get to promote your website for free to a group of highly targeted and interested prospects every time you send them a new issue.