Photograph by Scott Meltzer

Anyone can have a website and sell products, but how do you get targeted traffic to your site?

Not many websites have a steady stream of high quality, targeted traffic to their sites every hour of the day. What these companies don’t have is a low cost web site promotion strategy in place.

Here are a few simple guidelines to help you if you are one of the majority who have no achieved this with a low cost web site promotion.

Firstly you must be using search engine submission and search engine optimization to get good search engine page rankings. Both have the same effect on your website. Your products and services will come to the attention of Internet browsers looking for what you have to offer.

The first step is search engine submission. There are a ton of sites online where you can do this for free and there is nothing wrong with doing this. This is known as automatic website submission, because it’s all done with a few keystrokes and mouse clicks. Manual submission is slow and very time consuming, as you must visit each search engine or directory and enter your details. However, in order to reach the right speciality directories, this is the best way to achieve it.

You can do automatic submission yourself, as mentioned above, with varying results, or you can use a reputable search engine submission company to do it for you if you’re willing to spend a few dollars. The final choice is to invest a small amount in a piece of software that will help you with the process. The choice is yours.

The second type of money-saving web site promotion is ranking. This is the physical position that your website appears on a search engine search of a particular keyword. Backlinking is one of the ways that Google currently ranks your page; that is, the number of sites with a link back to your site. There are many ways to get thousands of backlinks to your site – SEOLinkVine is one of the fastest, cheapest and easiest.

Other kinds of low cost website promotion you can use are advertising on other sites, pay per click advertising, classified ads, text links, ezine advertising and sponsorships, along with banner advertising. While banner advertising isn’t as effective as it used to be because people have ‘advertising blindness’ it still works if your ad is placed well on a page.

Links and ads will cost more but will also have a good result in increased traffic for you.

Don’t overlook social networking as a way to get a lot of people aware of your site either. This is the fastest growing trend on the Internet at the moment.

If you are doing paid or unpaid web site promotion to get traffic to your website, always remember your aim is to increase the number of visitors on your site each day. If your chosen advertising method is failing to achieve that, then it’s time to test another method.

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