Photograph by Peter Griffin

Google may be the biggest search engine out there but it’s not the only one. Learn more about it’s competitor, Yahoo.

Yahoo invented the use of Pay for Performance. Back when it was Overture, the people there saw that advertising online was about to explode as people got into online shopping.

In order to get someone to visit a site, it must be visible. Ads could point potential customers to your site and you could also benefit from the increased traffic. Yahoo can put your pay per click advertising on their site using your chosen keywords.

As people become aware of your site, through your online advertising, your traffic will increase, as will your sales. Even if only a very small percentage of visitors become buyers, you will still increase your sales base, which could become quite considerable if your traffic increases significantly.

A constant flow of quality visitors is every company’s aim online. There are a ton of ways to get traffic to your site, but search engine advertising is still one of the quickest ways to get large amounts of traffic fast. The downside to you is that it costs money and can be very expensive, especially to start out.

You choose keywords that you want to bid on, so that when a person types that keyword into a search, your ad will be displayed. The search engine then chooses you and other sites with similar results to display. Yahoo works the same as Google’s Adwords to create ads.

For an example, if you had a wedding site. You might choose key phrases such as “wedding dress” or “wedding themes” to bid on for your advertising campaign. If you bid right, your site might come up in the top sponsored results. Using pay per click advertising, you aren’t fully relying on your search engine optimization skills to get your site listed on the first page of the search engine results.

Search engine optimization takes a lot of work and you are at the whims of search engine algorithms to remain in the first page of results if they change anything. Instead, pay per click advertising campaigns ensure your results appear very quickly.

The amount of cash you will have to find before you start your pay per click campaign varies, depending on the way you choose to use the service. You will need to set up a float (an amount in Yahoo’s account) before you start, and your ads will stop when the money runs out.

You can elect to have your ads appear on third party sites, that are in the same theme or niche (the same as publishers using Google Adsense to make money for their websites). This also means that your ad is seen by a larger, targeted audience, who haven’t even been to Yahoo’s search engine and get to see your ad.

Spending money may well be the next step for you in your effort to build traffic for your website. If you can’t afford to do a pay per click campaign, consider what traffic you can get for free. Get Free Traffic For Broke Marketers to learn how to get tons of free traffic to your site instead of using pay per click advertising campaigns.

Free Traffic For Broke Marketers is $7 with a full 7 day, iron-clad, no questions asked, money back guarantee. Get it now	Get this report to discover a ton of ways to get your site smoking with visitors, all without spending a cent from your wallet! It’s easy, and it costs less than tonight’s takeaway meal!