Photograph by Petr Kratochvil

A Good Google Adsense Ad Campaign Can Earn You Thousands – Are You Missing Out?

For some, Google Adsense makes a lot of advertising income. They go after high paying keywords to get it. They have lists to follow what the keywords are and they have done their research to identify the high paying keywords. For others, they do the same, using the supposed high paying keywords and wait for the money to come, but it only appears in trickles, not waterfalls.
What has gone wrong here?

The answer is simple. You can have the best keywords on your site, but if your site doesn’t have visitors, nobody is going to click the links. The most successful Ad sense pages are those with a ton of daily traffic. It’s a numberes game. If you have enough people see the links, some are going to click.

Step one is to optimize your site navigation. Think how your visitors see your site. The come in on a certain page. They will continue to browse your site if they find something that sounds interesting. They do that because of the links that they find on a particular page. If you enable visitors to move easily around your site, they will stay longer. If they stay longer and see more pages, they will see more Adsense ads. If they see more ads, they are more likely to click on one.

Typically, you should have a menu on each page. The link wording is what makes people click on them. The words, free, new, hot and download are all good attention grabbing words to use in links.

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The same logic drives traffic to your high paying Adsense optimized pages. While some sites get a lot of traffic via the search engines, they get very low earnings. The trick is to combine your traffic getting techniques with your attention grabbing, irresistable links to your highest earning pages. This is an excellent way to make money from every single click to your site.

As in all marketing campaigns, you need to test and measure your results. You have to identify the highest earning pages that you need to funnel your traffic to. Try your most visited pages first.

Next, find a way to get visitors to that particular page by enticing them to click on a link. Catchy and intriguing headings will help. Try to use a description that is not commonly used. Home, next and about us are regular headings. They aren’t likely to be clicked very often. What you want, is to create curiosity and encourage people to click to see what your link is all about.

Graphics can also work to grab readers attention. You must do whatever it takes to get your links noticed. The success of your site and your Adsense campaign depends on it. You must get creative because that is how you will win the money game.

Once you’ve got people to your high paying page, it’s all about location, location, location. Your next step is to position your adsense ads where they will be noticed most. You need to make them blend in and look like part of your site. Use the same colours and fonts that you are already using.

Try using different text in your links on different pages. Then they are easier to measure. It won’t take long to find out which ones work and which ones are not being used. Place them in different locations on your page. Try the top, middle and bottom of your pages.

Get to work, write your attention grabbing links and start testing. Watch your adsense earnings increase.

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