Ezine publishing can be a very lucrative business if you do the right things.

Once you have got your opt-in subscribers, you have to keep them engaged and entertained in order to keep them on your list in order to run successful email campaigns.

Here are six simple tips to having a profitable ezine and lucrative email marketing campaigns.

Tip #1
Product Reviews

Regularly try new products and let your readers know your results. Use your product affiliate link and you’ll make some commissions if you write a well balanced and informative review.

Tip #2
Collect and use testimonials

Using real customer testimonials can really help increase your readers confidence in you. Offer a free gift for people who purchase a product and send a testimonial, then include one or two in every issue you send out.

Tip #3
Swap Ads

A simple way to get your ezine promoted in other targeted ezines, is to do ad swaps with ezines of similar size. If you don’t have the same sized list, you can run ads multiple times to match the readerships. Carefully track your ad swaps so you know which ezines work best.

Tip #4
Archiving

Archive old issues of your magazine on site. This has a few benefits. Firstly, potential subscribers can see what they will be getting. Secondly, it provides material for search engine rankings and increased searches.

Tip #5
RSS

Offer to let people subscribe to your ezine using RSS and you can increase your readership. You also guarantee that your subscribers get to see your new issues instead of having them blocked by spam filters.

Recommend a feed reader and offer an explanation on how RSS works in case your visitors don’t know.

Tip #6
Write Articles

Writing your own articles gives you credibility. You become a real person to your subscribers and you are able to promote your own products through your resource box in a less confronting way than an ad would do.

Extra Tip
Get Opt-In List Building

To publish a profitable ezine, you need targeted opt-in subscribers. Read Opt-In List Building and learn how to build your list fast and you will greatly improve every email marketing campaign.