The most powerful tool in your email marketing campaign is your opt-in subscriber list.

Without it, you can’t contact anyone. An opt-in list is a database of names and email addresses who have agreed to subscribe to a list you operate and they give you permission to send them information by email at certain intervals. They subscribe to your list because you are providing them with information on a topic they are interested in.

Create a subscription form and place it everywhere on your website or blog

The greatest thing about email marketing to an opt-in subscriber list is that these people have shown an interest in your business and your topic.

There are several things you should do and several things you should not do when creating your opt-in subscriber list and your email marketing campaign.

Things You Should Do With Your Email Marketing List.

1. Create a subscription form and place it everywhere on your website or blog.
2. Offer a direct subscription email link in your signature line for your emails and forum posts.
3. Use a reputable email marketing management company to manage your lists. They will take care of the double opt-in subscribers and can provide great email marketing campaign software for you to send out your information to your subscribers, plus you’ll find that they have good quality email marketing templates for you to use too. This is a great way to stop people accusing you of sending SPAM.
4. Get cards printed with your opt-in list address and hand them out whenever you get the chance.
5. Offer something of value to your potential subscriber to encourage them to subscribe to your list. A free report, check list, tip sheet, free membership or even consultation will encourage people to sign up.
6. Arrange a welcome email through your email marketing management company to introduce yourself to your new subscribers and let them know what to expect.
7. Always offer a way for your subscribers to opt-out of your list.

Things You Should Not Do With Your Email Marketing List

1. Never subscribe anyone to your list who has not asked to subscribe. This can get you accused of SPAM and you can have your website shut down.
2. Never purchase lists that are not guaranteed opt-in. There are so many ways to get legitimate subscribers that it isn’t worth the risk of having your website closed down.
3. Abuse your list. Treat people well and never send more than one email a day.

Follow these ten tips and you will have a great opt-in list of people who are eager to be subscribed to your list.

Learn how to create a massive opt-in list of hungry subscribers eager to get your email marketing messages with Opt-In List Building	Email Marketing – How to Build Your Opt-In List