What do landing pages have to do with creating a successful email campaign? Read on to learn more.
Landing Pages are also known as squeeze pages or lead capture pages. They have a specific purpose on your website. They serve one of two purposes. They are there to capture a name and email address, or they are there to sell something.
offer a special report, a sample of your product, a checklist, software, tip sheet or whatever is compatible
The easiest landing page to start out with is one that is effectively a lead capture page. That is, it’s sole purpose is to capture the email address of anyone who visits the page. The landing page is the one page you send your visitors to. Of course, you can have more than one landing page on your site if you have multiple offers or want to test variations on a theme.
The following are tips to create a successful landing page that has a high capture rate, that is, most of your site visitors leave their name and email for you to contact them at a later date with your information and promotional materials.
Tip #1
The easiest way to get people to leave their precious email address is to offer them a high value freebie. You can offer a special report, a sample of your product, a checklist, software, tip sheet or whatever is compatible with what you offer. Whatever you offer your visitor, it must be perceived as high value to them in order for them to exchange their information with you.
Tip #2
Your landing page must be professional. If you are writing your page in English, check you are using the right words. Check for grammatical errors as well as spelling errors. Poorly written pages are very off putting for some people.
You don’t have to use a lot of graphics, in fact, it’s best if you don’t overdo it. A clean, well written page will have great results if you spend enough time sharing the benefits of your free product.
Tip #3
Keep all links off your landing page, other than the necessary legal links. There should be nothing to distract your visitor from signing up to your site.
Tip #4
Fill your page with benefits. Let your visitor know why they must get your freebie and why they need it. You need to do everything you can to get them to leave their email.
Tip #5
Consider using your photograph, leaving a contact email or even adding an image of your signature to show your visitors you are a real person. It will help your opt-in subscription rates.
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Rebecca Habel
Rebecca’s Resource
http://rebeccasresource.com
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Where can you get good copywriting classes? I hate it when I am stuck without any idea on how to write good copy for ads. My boss tells me that my choice of words aren’t good enough, or my words are too complex, or I don’t have the tone of the people I’m speaking to.. I mean, what the hell? As long as I’m writing good copy with interesting words, isn’t it enough? Maybe I need copywriting lessons. So, any idea where I can get copywriting lessons from an expert?
Hi Public Speaking – you can get copywriting ideas from this blog or you can get a copy of Copywriting for Beginners from this site. It’s only $7 and will give you all the basics you need to start writing great ad copy. This ebook contains a lot of the secrets professional copywriters use and charge their clients thousands, or tens of thousands of dollars. Why not pick up a copy? It also comes with a money back guarantee.
Rebecca
That is very helpful. It presented me some ideas and I’ll be placing them on my blog shortly. I’m bookmarking your website and I’ll be back. Thanks again!
Your blog looks nice, however it would be better if you can use lighter colors as well as a professional design. This will ensure that a lot more readers come to check it out.
Informative post by the way!
Hi Link Builder
Hmmm, This blog is in lighter colours and a professional template…
Rebecca
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Hi Agnus
I find it very easy to write articles. Some article ideas come from PLR articles I purchase, take the idea then completely rewrite to include current and useful information.
Rebecca
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