Banners are considered old hat marketing, but banners can still be used to make money for your website.

When you are trying to make money off of the articles on your website, it is important to promote your site to attract customers. You must promote your site in order for people to even know it exists. There are many ways to market and promote your website and you can look through the articles on this site to help you.

Why you would consider banner advertising

Banner ads can help bring visitors from others sites to your own. Although fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results or creating an expensive PPC program using Google Adwords or other websites.  We will look at the pros and cons of different banner advertising methods below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems.

1. If you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links.
2. You have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads

Paid banner ads cost money, but they will eventually pay off if you choose the right ones.

1. Ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy.
2. The best possible place for your banner to appear is above the fold. This means it needs to be at the top of the page before a visitor needs to scroll down the page. 
3. Choose a site that does not house too many other banners on the same page as yours and that there are no competitor links on the same page.

All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.

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