(Or triple, or quadruple or even 100 times it’s value…)

Promoting your website can be time consuming and cost a large part of your budget. You have an almost endless options of how to advertise your business online, in fact, your choices can be overwhelming. I always consider that low rates are good, but free is better.

Writing and publishing articles is one of the easiest ways of getting free advertising for your website. If you can’t write your own, pay a ghostwriter to create them for you. It will still be cheaper than most paid advertising methods.

What you need to do is simple, write your articles then post them on your website, your blog, your Squidoo lens, your Hubpage and any where else you can, plus, submit the articles to article directories to publish.

The great thing about sending an article to a directory to publish, is that you have a resource box at the end of your article, where you have carte-blanche to promote website and any products by creating links back to your website.

After your article is accepted into an article directory, anyone can then read it, and the search engines will index it. Your article will be read by people who are looking for information on the subject you’ve written about and they will see your resource box. Some articles get ‘picked up’ by ezine publishers, or website owners, or are placed in RSS feeds on other sites, so are seen by other audiences than your own. Your few lines in your resource box are then the link back to you, which is completely free advertising for your website. The other benefit is that you have articles which are published in other places and backlinked to your site, which the search engines regard very favorably at this time.

The backlinks are what most people who publish articles are looking for and are coveted for the reason above. The dilemma comes when you want to publish your article on your own site, but also place it into the article directories, as you run the risk of creating duplicate content. The search engines claim not to penalize for this, but there are plenty of article marketers who claim differently. Which means, its better to play it safe.

Which is best for your situation? Publishing only on your own site or promoting your article in directories and allowing it to be reprinted in many places thereby potentially getting greater traffic?

There is a way around the problem where you can do both. The first step is to submit your article to a directory like Ezine Articles, which has a very high page rank and readership. Once it’s been accepted there, you’ll need to change the heading of the article, plus a few words in the content and the article is no longer regarded as a duplicate and then start submitting it to other directories, changing it slightly for each one.

If this seems like a tedious chore, you are right, but you can use article spinners successfully to help you. The best ones, like Magic Article Rewriter And Magic Article Submitter can turn hundreds of hours of work into just minutes.

Make sure you write an introductory paragraph which is rich in keywords, that is only used on your website.

Once you’ve followed these tips and have got around the duplicate content consideration, you are then easily an effectively doubling (or tripling or quadrupling etc) the free advertising for your website by increasing the effectiveness and reach of every single article you write.

So it’s not really magic, but it certainly can seem like it if you write articles that become viral!

Imagine creating 1000 different articles on the same subect in mere minutes! Magic Article Rewriter And Magic Article Submitter will save you hours of work by automatically rewriting content with up to 75% changes and then help you submit your articles online to hundreds of article directories.