If nobody knows your blog exists, it’s never going to succeed.
If you want people to find your blog, one important thing you need is Search Engine Optimization (SEO).
SEO is what helps your site come up when people look for something in a search engine. Though Search engine optimization isn’t the only thing that will get your blog found, it certainly helps a great deal.
If your site was about weddings, you’d want to include the words, wedding, bride, brides, bridal and marriage. You’d also want to consider other things related to weddings.
Firstly think about the keywords and keyphrases you’d use if you were searching for your topic, then try using keyword tools to help you. Google’s search tool is one great way to find what people are looking for.
Think about the key words and key phrases you’ve used in the past to look for something and what has worked and what hasn’t. Use this experience when you’re doing your own blog search engine optimization. Use the key words and key phrases about once per paragraph in articles on your blog.
Use a free plugin such as Keyword Statistics, SEO Ultimate or SEO SearchTerms Tagging 2 if you’re using Wordpress, to help you get keywords into your articles. Make sure your Wordpress blog can list your search terms on your page at the end of your article too.
Of course, there are other factors that come into play that determine where your blog will come up in the list, but everyone starts somewhere.
The more keywords that your blog uses, the more people will come to your blog. It just takes time and patience.
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