So just what is social media marketing?
Almost everyone has heard of Social Networking, Facebook and Twitter and most people now have accounts. Originally designed for techs to keep in touch with customers, these sites quickly developed into social platforms for people to keep in touch with friends and family at no cost. It soon become apparent to business that these sites recognised huge value as promotional tools for products and services and so, social media marketing was born. Since the creation of mainstream social networking, the way businesses communicate and interact with their customers has completely transformed. If you’re not using social netowrking and social media marketing for your business then you’re missing out.
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No matter if your business is entirely online, or is a bricks and mortar offline one, it’s critical for you to have at least a Facebook and Twitter account. If you market services, you should also have a LinkedIn account as well, at the absolute least for your social media marketing campaigns to have any effect.
Friends, Followers and Likes
Just signing up isn’t enough. You’ll have to devote time to getting your business more exposed online. Social media marketing takes time and energy. You may consider employing someone to do this for you because you’ll need to actively create a community so you can get friends and followers. The key to both is to actively pursue the kinds of people you want to do business with, then friend them, then provide them with phenomenal content. Only by being part of a community can you succeed long term in social networking and social media marketing.
If you’re posting quality content with good value for your readers, you’ll get more followers (Twitter) or friends (Facebook) or Likes (Facebook). High quality content is freely shared and can even go viral, which is the most valuable way to effect a social media marketing campaign, which will help you to build a positive relationship with customers and new potential customers.
And if you post useful and good quality content that provides value for the reader, then more and more people will follow you (in Twitters case) or become a friend (on Facebook), which will help you to build positive, long-term relationships with customers who might not have previously found you.
You can target your social media marketing to people who might be interested in your products. YOu can place ads on LinkedIn and Facebook and highly target potential customers. You can consider becoming friends with people in your niche market and provide quality content for them. Only selling to them will not be effective and they will not respond favourably in the long term.
Public Relations is Social Media Marketing
Social media marketing also allows you to keep up with the trends in your products and services and discover what your customers are saying. You can react to anything negative very quickly.
This ability to monitor whats being said about you and your business, and respond positively, is absolutely critical to your company’s long-term success.
Sadly, there are people who actively enjoy making deorgatory comments about people and companies because they know huge numbers of people will see them. They get an ego boost from causing havoc. Many of these people have a severe personality disorder called psychopathy. If you find yourself dealing with crazy, personal attacks, then you are possibly dealing with a psychopath and it’s best to disengage quickly. Some people however, do have legitimate complaints and dealing with everyone in a professional, positive manner can only be beneficial for your business in terms of public relations and your social media marketing efforts.
You don’t have to spend your entire time on the internet to discover what’s being said about you. There are free tools that will do that for you and report back to you in digest form.
Google Alerts. Type in your search term (your business or personal name, or your product etc) and where ever that phrase is used, you can be notified of where and when.
In conclusion, you can expand your business, gain social reach and access more customers by using social media marketing. Create a social media marketing plan and stick to it. What you will get is more potential customers, more personal communication with your customers and potential customers, better PM and ultimately make more money, which is the bottom line for your business.
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